The hardest part of recruitment is finding your first client. This blog explains how to find clients as a freelancer.

Finding your first client is one of the most complex parts of becoming a freelance recruiter. This blog is a guide which explains how to find clients as a freelancer. Finding clients is essential to building a successful business. Here are some effective strategies to help you attract your first paying customer. 

  1. Networking: Networking is crucial in the recruitment industry. Consider attending industry events, joining professional groups, and participating in online forums where your target clients and candidates are present. Build relationships with HR professionals, hiring managers, and other recruiters. Actively engage in conversations, offer value, and establish yourself as an expert in your niche. Ultimately, networking expands a recruiter’s client base, increases business opportunities, and positions them as valuable partners in the recruitment process.
  2. Referrals and Recommendations: Leverage your existing network to generate referrals and recommendations. Reach out to previous colleagues, clients, and candidates and let them know about your freelance recruitment services. Ask for referrals and testimonials that you can showcase on your website and social media platforms. Word-of-mouth recommendations can be powerful in attracting new clients.
  3. Online Presence: Establish a strong online presence to showcase your expertise and attract clients. Create a professional website that highlights your services, experience, and success stories. Websites are known to come at a cost and can be easily overlooked but the benefits of having one will outway this factor. To eradicate this issue, Giighire offers a FREE website builder. One of the many free tools we provide to support freelance recruiters. With a website setup, consider optimising your website for search engines to improve your visibility. In addition, be sure to develop a strong presence on professional networking platforms like LinkedIn, where you can connect with potential clients and share valuable relevant content.
  4. Content Marketing: Share your knowledge and expertise through content marketing. Write informative blogs or Linkedin posts, create videos, and host webinars that provide valuable insights and tips related to recruitment or your niche. Promote your content through social media channels and online communities. This approach positions you as a thought leader in your field and helps you attract clients who value your expertise. Remember, consistency is key.
  5. Cold Outreach: Considered the ‘traditional’ approach where you will reach out directly to potential clients in the form of a call, email, or platform messaging system. Research the companies you wish to target by identifying those that may require recruitment services. Craft personalised and compelling emails or messages that highlight the value you can provide. Be creative and think outside the box. Remember, these potential clients will be used to getting inundated with calls and messages so you will need to stand out from the crowd. Be sure to clearly communicate how your services can help address their specific recruitment needs and follow up consistently and persistently to increase your chances of getting a response. Remember to be patient.
  6. Attend Job Fairs and Events: Participate in job fairs and industry-specific events where employers and job seekers gather. Set up a stand, distribute marketing materials, and engage in conversations with attendees. This direct interaction can help you connect with potential clients who are actively seeking recruitment services.
  7. Online Platforms: Utilise online job platforms and marketplaces that can connect you with clients or potential opportunities. Giighire is one of these and is a marketplace specifically designed for freelance recruiters. Giighire offers more than just a marketplace and has created a platform which streamlines the life of a freelance recruiter offering free tools such as an ATS, CRM, Database and as mentioned, a free website builder. Other platforms that might be useful but differ are the likes of Upwork, Hiring Hub, Recruiting Hub, BountyJobs and Workable. Bid on relevant job postings and proactively reach out to companies looking for recruitment assistance. With your website, whether you use the free website builder by Giig or another option, you will need to create a compelling profile and portfolio that showcases your expertise and past successes.
  8. Leverage Existing Job Boards: Many organisations post job openings on job boards. Stay active on popular job boards within your niche and reach out to companies that frequently post job openings. Offer your services as a solution to their recruitment needs. One of the top job boards to consider are CV-Library, Totaljobs, Indeed, Reed, Monster and WorkinStartups but there are loads out there.

Remember, building a client base takes time and effort. Consistently implement these strategies, adapt your approach based on feedback and results, and focus on providing exceptional service to your clients. Over time, you will establish a solid client base and create a reputation that attracts new clients through referrals and word-of-mouth.