Over the last few years I’ve spoken to hundreds (probably thousands) of recruitment founders.
People just starting out.
One-person agencies.
Teams growing from 2 to 10+ people.
People who have built incredible businesses.
And you start to notice patterns.
The same challenges.
Same mistakes.
The same lessons.
So if someone was about to leave their job and launch their own recruitment agency, this is what I’d tell them.
1. Don’t overcomplicate it from day one
I see this all the time.
People haven’t made their first placement yet but they’re already worrying about having the perfect:
CRM.
Website.
Tech stack.
Processes.
Automation.
All of that stuff matters.
But nothing matters more at the beginning than speaking to clients and candidates.
Start simple.
You can improve as you grow.
With our Giig CRM you can start and continue to use it for Free.
2. Protect your cash
Revenue and cash are very different things.
You can have an amazing month on paper and still be stressed because invoices haven’t landed.
Understand:
When clients pay.
Who signs invoices off.
Whether they need POs.
What their payment process actually looks like.
A placement isn’t finished when the invoice is sent.
Cash flow is everything.
3. Be careful what you commit to
The recruitment tech market is full of amazing tools.
AI.
Automation.
Data platforms.
Extensions.
Add-ons.
Some are brilliant.
But be careful signing long contracts for things you don’t actually need yet.
Every £100/month subscription feels small.
Until you have 10 of them.
4. Pick a niche
The recruiters I see gain traction quickly usually become known for something.
Not “we recruit everything”.
Something specific.
A market.
A skill set.
A problem they solve.
It’s much easier to build a reputation when people know exactly what you do.
5. Don’t assume old clients will follow you
This one comes up a lot.
People leave a company and assume their previous relationships will instantly turn into business.
Sometimes they do.
Sometimes they don’t.
Businesses change.
Processes change.
PSLs exist.
Timing matters.
Build new relationships as well as maintaining old ones.
6. Your network is more valuable than you realise
Running a recruitment business can be lonely.
Suddenly everything is on you.
Sales.
Marketing.
Finance.
Decisions.
Problems.
Having other people around you who understand what you’re going through makes a massive difference.
Find people you can speak openly with.
A great start would be the TEAM Network if you are based in the UK.
7. Follow up more
Most opportunities aren’t won from one message.
People are busy.
They forget.
Timing isn’t right.
The amount of opportunities sitting in someone’s inbox because nobody followed up is crazy.
Be persistent without being annoying.
8. Stop comparing yourself online
LinkedIn can make it look like everyone is smashing it.
Record months.
New hires.
Big announcements.
That’s great.
But you’re seeing the highlight reel.
You’re not seeing:
The difficult months.
The candidates pulling out.
The deals falling over.
The stress behind the scenes.
Focus on your own journey.
9. Use technology, but don’t hide behind it
AI is going to change recruitment.
Automation is powerful.
Software can save hours.
But recruitment is still built on relationships.
Technology should help you have more conversations, not replace having them.
10. Enjoy building it
Everyone is always chasing the next thing.
The next placement.
Next client.
And next hire.
But don’t forget to enjoy the process.
Because when I speak to people who have built successful recruitment businesses, they rarely talk about one invoice or one deal.
They talk about:
The journey.
The people.
The lessons.
The moments where they nearly gave up but didn’t.
Building something is hard.
But that’s also what makes it worth it.